Life with Senioritos.
A clothing brand Paolo co-founded, and an ongoing space for art, expression, and the everyday work of making ideas real.
Explore Senioritos ↗
Independent artist & designer
Philippines · Open to collaboration
PAOLO TUGANO
Working across lettering,
visual identity, and apparel.
01 / Selected work
02 / Beyond the work
A life that
feeds the work.
Building a clothing brand. Taking photographs. Sharing what he learns. Different ways Paolo looks, makes, and finds something worth putting into the world.
Through another lens.
Photography, everyday observations, and the things he notices when he steps away from design work.
Visit @pvt.etcetera ↗In good company.
Public speaking and conversations about creative work, building a brand, and learning through doing.
Invite Paolo to speak ↗03 / Selected stories
04 / More About Paolo
Designer, artist, and creative entrepreneur whose practice moves across lettering, visual identity, art direction, digital experiences, and apparel.
His relationship with design began long before it became a profession — from drawing and editorial cartooning in his early years to working in web development, before rediscovering his visual practice through calligraphy and hand lettering in 2015. What began as a personal study of letters eventually grew into commissioned work for musicians, cultural projects, and local and international brands.
Alongside his independent practice, Paolo leads Senioritos, the Filipino apparel brand he co-founded in 2016. Through the brand, design becomes something physical and lived: clothing, objects, campaigns, collaborations, and stories shaped around culture, creativity, and everyday experience.
Over time, that fascination with letterforms expanded into a broader design practice. Today his work moves between independent art and typography, identity and brand systems, digital and commercial projects, and apparel — still guided by an interest in the character of a letter, the feeling behind an image, and how design continues to live once it leaves the screen.
He currently serves as Executive Treasurer of the Communication Design Association of the Philippines (CDAP) and continues to participate in initiatives within the Philippine creative community.